Welcome to the Hyunam-dong Bookshop - Hwang Bo-reum - ★★★★

AUTHOR: Hwang Bo-reum

TRANSLATOR: Shanna Tan

GENRE: Korean Literary Fiction.

RATING: 4 stars.

In a Nutshell: An ode to books and the power they have on us. A bit too optimistic and preachy at times, but if you can handle slow-paced, character-oriented fiction focussed on an indie bookstore and the characters within, this Korean translation is a good option.

Story Synopsis:

Yeong-ju has abandoned her old life, which involved doing all things as dictated by her family and the society, and followed her dreams by setting up a bookshop in an old-fashioned neighbourhood in Seoul. She knows nothing about running an indie bookstore, but learns along the way.

The story depicts Yeong-ju’s journey towards inner peace and business success, while also focussing on the other people around her – her employees, business partners, associate authors, and customers – and their personal journeys of self-discovery.

The story is written in the third person perspective of various characters, but comes primarily through Yeong-ju’s eyes.

Bookish Yays:

📚 A book about books and bookstores! Surely that has to be the biggest attraction of this work! This novel is like an ode to all things connected to books, indie bookshops, writers, and readers. I love how it focussed on the healing and enlightening power of books.

📚 Yeong-ju – for everything she does for the bookshop. She begins almost as a cloistered person unaware of her mistakes, but she is ready to learn and incorporate practical advice for the betterment of her venture. The book is almost like a coming-of-age story for her, though she is in her late thirties. I especially loved how she was not portrayed as a reclusive geeky introvert just because she owned a bookshop, nor was she shown as being perfect in her bookish knowledge.

📚 Loved the insight this story threw on the running of a contemporary bookstore. It doesn’t stop at what most books about bookstores do – just talking about stocking and selling. Rather, it depicts the challenges of being an indie bookstore in the modern era dominated by screens.

📚 Coffee also has an important role to play in this story. Not complaining, because I do love the brew, albeit mainly in its Indian variant. Through Minjun – the barista at the bookshop, we get to read several interesting trivia about coffee.

📚 The vivid setting. Be it the bookstore or the coffee roasting factory, the writing is so realistic that I could almost smell the books and the coffee. It immersed me in the two places such that I felt one with the story.

📚 The characters in the story, each of whom comes with their own baggage. But this never overwhelms the plot. All the characters have past secrets or present dilemmas, but they are taking baby steps towards a hopeful future. Most of them are well-layered, making their character arc quite interesting. What also helps is that most characters have opted for the road not taken in terms of their professional life. This makes their journey an atypical one, especially considering the Korean cultural setting.

📚 The problems faced by the characters are hardly ever abstract. They battle common challenges such as marital discord, parental expectations, career issues, work-life balance, and personal ambitions. This makes them very relatable. The central themes seem to be ‘find your tribe’ and ‘accept yourself’, neither of which is earth-shattering but is still so-very-important to keep in mind.

📚 Some stunning quotes (mostly but not always about books) that made me stop reading and reflect on the beauty and realism of the words.

📚 The author’s note at the end – really sweet and touching. I could actually sense her excitement over this debut work.

Bookish Yays-For-Me-Possible-Nay-For-Others:

📖 As a literary fiction, this book is not twisty or action-packed. The pace is slow, and the writing is character-oriented. There is no overarching plot as such. The story is almost episodic at times, with the episodes still being interconnected and progressive. All of these points are common features of literary fiction as well as Korean dramatic fiction. As I was prepared for these, I didn’t have a problem while reading.

Bookish Nays:

📕 The plot drags much in between, sometimes because of a tendency towards over-elaboration. Many scenes involving formal or informal conversations (such as the book club conversation or the explanation about how a button on a shirt is a simile for the goals of life) are needlessly extended.

📕 The story gets a bit too sweet at times. There is not a single conflict on page; all the battles are fought within. Moreover, the plot makes the solution to the issues too simplistic and perfect. What indie bookstore is thriving this way in today’s cutthroat business environment? 

📕 At times, the author’s personal voice seeps into the writing, which then becomes quite preachy. This didactic approach doesn’t help the novel, all the more as the life lessons are mostly typical and not out of the box.

All in all, despite some reservations, I did enjoy this literary fiction work to a great extent. The translation seems to be on point, though only a native speaker would be able to judge this properly.

Recommended only to literary fiction lovers who would love a book about bookshops and all things within. It is a mood read, and a book not to be rushed through but to be savoured. This debut novel was a bestseller in Korea, and I can see why.

My thanks to Bloomsbury Publishing Plc (UK & ANZ) and NetGalley for the DRC of “Welcome to the Hyunam-dong Bookshop”. This review is voluntary and contains my honest opinion about the book.